![]() ![]() Here, you'll see only the content of TikTok accounts you've chosen to follow.Ī great way to get started with TikTok is to follow accounts of brands, businesses, and influencers in a similar niche but that aren't necessarily competition. Next to the For You page is your Following feed. Just remember that the more time you spend on TikTok, the more tailored your For You page will be to you, your interests, and what you like to engage with. This feed will include popular content, brand-new content, and content that may soon go viral. You'll see a wide variety of content here, some of which is tailored for you and some of which is TikTok testing their algorithm. A great comparison is that it's somewhere between the Instagram Explore page and Facebook's news feed. ![]() Most users spend 75% of their time on the For You page. The first feed is called For You, which is like the Wild West-you have no idea what you're going to see. When you open the app, you'll see two feeds side-by-side. This presents a great opportunity for businesses to hop on the app and reach a brand-new audience.įor those who are new to TikTok, let's start with a walkthrough of the interface. TikTok has experienced massive growth in the last 12 months with nearly 1 billion monthly active users. #1: Get Acquainted With the TikTok Interface In this article, you'll discover how to use TikTok's in-app recording, editing, and effects features to create your first TikTok for business. ![]() Thinking of using TikTok? Wondering how to publish your first TikTok video? ![]()
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